Main image of Best Ever Vegan Nutella

Best Ever Vegan Nutella

20 min

Homemade staple




10 ingredients or less


Hazelnuts are the star of the show in this chocolatey recipe. The sweetness comes from the wholesomeness of dates, and the rich flavour from unprocessed cocoa powder. A perfect spread to enjoy on toast, on pancakes, or as a dip for fresh fruit.


(1 Tbsp per serving)


20 min


10 min


10 min


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  1. Preheat the oven to 350°F (180°C).
  2. Spread the hazelnuts onto a baking tray and bake for 10 - 12 minutes, until lightly golden and fragrant, stirring once halfway. Careful to not overcook, as the nuts continue to 'cook' even when taken out of the oven.
  3. When cooled enough to handle, pick up the hazelnuts a handful at a time and rub firmly between the palms of your hands so the skin falls off. Alternatively, the hazelnuts can be rubbed in a clean kitchen cloth.
  4. Toss the hazelnuts back and forth between both hands so the skin falls from between your fingers. Place the peeled hazelnuts in a high-speed food processor* (ideally 600W or higher).
  5. Blend on high for 4 - 5 minutes, stopping occasionally to scrape down the sides, until a thin nut butter consistency is formed**. The longer they get blended, the smoother they become.
  6. Add the remaining ingredients and blend again for an additional 2 - 3 minutes until smooth and well incorporated. Store in an airtight jar in the fridge. Enjoy!


  • * Using a blender for this is not advised, as there is not enough liquid. A food processor is better suited for a dryer mixture, such as this.
  • ** The mixture will go from crumbly to smooth over this time. During this time, you may even notice the mixture form into a sticky ball hitting the sides of the food processor, and this is normal. If you continue for another few minutes you'll see it turn into smooth and creamy nut butter. The longer you can blend it, the smoother it'll get. If your food processor isn't very powerful, you may need to blend it for an extra 5 minutes to achieve the desired consistency or consider adding a bit of vegetable oil or coconut oil to help the process along. If you notice the mixture heat up too much, let it rest to cool slightly so as to not damage your food processor.


  • Store in a mason jar in the fridge for up to one week.

Nutrition info

We believe that focusing on numbers can harm our relationship with food. Instead, our philosophy is to Nourish the Cells & the Soul. If you require specific nutrition information due to a medical condition, please consult with a dietitian or physician. The nutritional information provided is composed with the utmost care. However, we cannot guarantee the correctness of the displayed values, see also our disclaimer.

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Discussion & Rating

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Jerome - April 26, 2021, 8:57 a.m.

Does it really go bad after a week?

PUL Team - April 27, 2021, 5:35 a.m.

Hey Jerome! We find it tastes the freshest within the first week. You could likely store it a bit longer - if it lasts that long at least 😉

Emily - April 24, 2021, 2:45 a.m.

Thank you so much for this recipe. My boyfriend and I are excited to try this. Could we use peanut instead of hazelnuts? Thank you! :)

PUL Team - April 24, 2021, 3:40 a.m.

Hi Emily, feel free to use peanuts! It will be more of a peanut dip as you may imagine but likely still delicious 🥜

Evi - April 20, 2021, 2:27 p.m.

Is it possible to make such a Nutella spread in Vitamix instead of food processor or is it going to overload it?

PUL Team - April 22, 2021, 1:40 a.m.

Hey Evi, that’s a great question. It may depend on the model, but given Vitamix blenders are generally powerful enough for nuts, I imagine it would work! If you hear any weird sounds or smell anything unexpected, it likely would be best to stop blending though. Happy cooking 🙂

Evi - April 22, 2021, 10:49 a.m.

Many thanks! I just bought my Vitamix Ascent Series A3500i 1400W, i hope it works out! Thank you so much for all this motivation and inspiration you give me for healthy nutrition. I honestly believe your recipes really differ from other based-plant recipes I find around. Kisses from Greece!

Jenny - April 4, 2021, 5:01 a.m.

Delicious! I think it’s better than Nutella, nuttier, more intense chocolate taste and less sweet. Thanks, I love all of your recipes!

PUL Team - April 20, 2021, 6:40 a.m.

So incredible to hear, Jenny! Thank you for the lovely review 😁

Diana P. - April 1, 2021, 11:37 p.m.

I am not a vegan or vegetarian, but I do like to eat healthy so I love your healthy recipes! THANK YOU SO MUCH for this homemade nutella spread recipe! I'm trying to keep my kids limited (or away) from sugar and preservatives, but still want them to enjoy chocolate flavored snacks, and even myself to eat with Matzo gluten free crackers and tea. I did this recipe a few days ago, and where it didn't go well was when I rubbed the hazelnuts in my hands, many did NOT become skinless. I think it's because I forgot to stir it once while they were being roasted? (I put it on the middle rack of my oven, which I have to learn the difference between top, middle and lower rack). We'll see how it turns out the next time I do it. I couldn't taste it because I'm currently on a strict candida cleanse diet, but both my 3.5 yr old daughter and almost 2 son ate it with oatmeal coconut protein (eggs) pancakes I made from scratch, and my son ate the nutella on Matzo gluten free cracker. They both liked it! So I was happy because it's stressful trying to plan and be creative with healthy meals for my kids. Keep up the good work your doing with your blog and Youtube channel!

PUL Team - April 11, 2021, 11:12 a.m.

So glad the little ones enjoyed it, Diana! Having a bit of skin remaining on the hazelnuts is absolutely okay, and if anything offers a bit more fibre, so I wouldn't sweat it. If you ever plan to make it in the future as well, you can always buy pre-skinned hazelnuts 😊

Maya - March 22, 2021, 8:44 a.m.

Really good! Addicting really. Of course, it didn’t taste like actual Nutella, but I still loved it. Definitely a lot more nutty. The dates also added a good flavor. Wish I had more hazelnuts so I could make it again!

PUL Team - March 29, 2021, 5:48 p.m.

Hey Maya, so glad you enjoyed it! :)